Friday, April 8, 2011

VaultWare Launches Apartment Comp Survey Tool

Competitive Rent Data Automatically Updated Weekly for 25,000+ Apartments

April 8, 2011, Scottsdale, AZ – VaultWare, a leading provider of Internet marketing and leasing solutions for the apartment industry, today announced the launch of VaultWare Market Comps, a convenient research tool that simplifies the collection and analysis of a property’s local competitive market data. Market Comps is a free value-added service that is powered by Rent.com and VaultWare property data and can be accessed from the VaultWare Control Panel or the Rent.com Manager’s Console.

VaultWare Market Comps eliminates the time-consuming and error-prone practice of property staff calling numerous competitive properties to obtain their current rental rates. With automatic, weekly data updates, properties can now easily see accurate competitive pricing and quickly be aware of rent changes for different apartment types in their defined competitive market.

“A lot of time is spent calling around for competitive rents and often times the quality of the data obtained is not reliable,” said Mike Cornell, President of VaultWare. “Most other sources are expensive and already out of date when purchased. Market Comps does the work for the properties and ensures they are aware of changes to their market conditions as they happen rather than reacting to a trend that happened weeks or months ago.”

VaultWare Market Comps features include:

  • Dynamic graphs for visual representation of trends and property comparisons
  • Aggregate and individual competitor views
  • Detailed comp report generation and export to Excel capabilities
  • Customizable alerts to be notified of competitive market rent changes

VaultWare and Rent.com customers can take advantage of VaultWare Market Comps Premium features free of charge until August 1, 2011. For more information or assistance with accessing VaultWare Market Comps, properties can contact VaultWare at support@vaultware.com or (480) 905-3670 option 2.

About VaultWare

VaultWare is located in Scottsdale, Arizona and offers online marketing and leasing solutions for the multifamily housing industry, including its flagship product, the VaultWare Apartment Reservation System. VaultWare helps property managers effectively market their properties and available apartments on the web making it easy for consumers to find, reserve and instantly pre-qualify for apartments online and increase a property’s efficiency and occupancy rates by delivering apartment management companies the highest-qualified prospects possible. Over 150 management companies throughout the United States, from small property management companies to some of the country’s largest real estate investment trusts, use the award-winning VaultWare Apartment Marketing and Leasing Suite. To learn more about VaultWare, visit the company’s website at www.VaultWare.com.

About Rent.com

Rent.com is the nation’s #1 Internet listing site (ILS) in the rental housing industry enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings. As the only national ILS with a pay per lease business model, Rent.com allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. With the ability to directly contact property managers, finding the rental housing of your dreams is as easy as 1-2-3.

In addition to providing renters free access to detailed property listings and robust search tools, Rent.com rewards renters with a $100 prepaid Visa® debit card if they: (1) find their property using the Rent.com website, (2) tell the property owner or manager they found their rental home using Rent.com, and (3) report to Rent.com signing a lease with a property that participates in the $100 Reward Program. Rent.com is dedicated to giving renters a convenient way to find the perfect place to live.

Visit Rent.com’s blog, The Shared Wall, for information, advice and insight on the world of rental living at www.rent.com/blog. You can also follow Rent.com on Twitter at @RentDotCom or like us on Facebook at http://www.facebook.com/rentdotcom.

Thursday, April 7, 2011

VaultWare Delivers Results for Wesley Apartments/Euramex Management

Jamin Harkness with Wesley Apartments/Euramex Management uses the VaultWare Apartment Reservation System and our Mobile Website solution to drive high-quality reservations for specific apartments to his leasing team. Jamin recently shared with us the outstanding results he is getting from VaultWare:


VaultWare Delivers Results!
We have 16 communities / 6300 units and growing, and are closing 60% of our VaultWare powered leads! Last month alone we averaged 32.9 reservations per property, and 32.5% of them prequalified online – without even visiting our property.
We’re also seeing a large increase in traffic to our VaultWare Mobile Websites, and last month had 34 VaultWare requests to hold specific apartment units come from smartphone users.
VaultWare delivers qualified leads directly to my Leasing Team– and you can be sure I’m keeping my team accountable by keeping an eye on their response time to these leads, courtesy of VaultWare’s lead tracking reports.
Ten years back, we began using (and still use today) call tracking systems to quantify our ad leads and from which source they originate. Today, as we see calls decline and internet activity flourish, we needed a way to quantify true leads. The tracking system that VaultWare provides allows me to quantify the efficacy of my online advertising via Reservations.  We even push these Reservations into our management software and count them as Guest Cards.  I believe a Reservation from VaultWare is better than a phone call and a pre-screened Reservation is equal if not better than a walk-in prospect. This fantastic solution (or button provided by VaultWare) for “Reserving” an apartment gives me the ability to quantify our ILS’s and our own SEM success.
Jamin Harkness
Vice President, Wesley Apartments/Euramex Management

Congratulations Jamin and Wesley Apartments on your amazing results and thank you for letting VaultWare be a part of your success.

Want results like these? Contact us today for a demo. And, if you’re already using VaultWare to power your online marketing success, be sure to check out the VaultWare Market Index to benchmark your own VaultWare results.

Tuesday, April 5, 2011

VaultWare Product Enhancements

Content caching added to Leasing TabletTM

Your leasing staff can now access pricing and availability data as well as the photos and floor plans in your photo gallery on the VaultWare Leasing Tablet, even when you don’t have a WiFi or 3G connection! You don’t need to do anything to take advantage of this enhancement; all Leasing Tablets automatically receive content caching.
Going to AIM? Stop by the VaultWare Product Showcase on Monday 5/2 between 11AM and 2PM for a chance to win a Motorola Xoom courtesy of VaultWare!

Add multiple videos to your VaultWare Property Website

Last month we told you about the ability to add a video to your VaultWare property website. With today’s enhancement release, you can now link to or embed into your site as many videos as you want. To add video to your website, open the VaultWare Control Panel, click on “Content Manager”, then click on the “Images” tab and select "Video".

Get descriptive: Floorplans can now include marketing text

Floorplan names can get pretty creative, but rarely do they help paint a useful picture of the floorplan to your prospective residents. Now you can add descriptive marketing text to each floorplan to be displayed on your VaultWare property website, mobile website or when prospects are viewing your available apartments. Add descriptive text to your floorplans in the VaultWare Content Manager on the “Floorplans” tab.
Need assistance? Contact our support team.

In case you missed our recent enhancement announcements: