Thursday, January 12, 2012

Craigslist Posting Tool enhanced, additional reporting now available

On Tuesday, January 17th, the VaultWare Craigslist Posting Tool will be enhanced with new features that will give properties additional options and flexibility when posting ads to Craigslist, as well as a new reporting function to help you monitor individual property results. View a brief video tutorial on how to use the new posting tool. Below is a summary of the enhancements:

  • Postings by Property report – A new reporting function has been added to VaultWare Tracking that gives a portfolio-wide view, by property, of your Craigslist advertising results.
  • Unit level postings – In addition to property level and unit-type level postings, you can now post ads for a specific, available unit.
  • More control over template colors – Now you can create custom color schemes to apply to your ads. You can set color schemes in the VaultWare Control Panel and select a color scheme when posting your ad.
  • Ghosting and Frequency Alerts – Configurable alerts can be set to warn when you are posting ads too frequently or not frequently enough. Be notified when an ad hasn’t received any traffic within a specified window, which may indicate that your ad has been ghosted by Craigslist.

To manage settings for the Posting Tool and get your link to the new tool, go to “Craigslist and Social Media” in the VaultWare Control Panel. Please note, beginning Tuesday, any previously used Posting Tool links you have bookmarked will no longer function and should be deleted and you should request a new link in the Control Panel to take advantage of the new functionality. If you have any questions please contact our Support department.

Zillow added to the VaultWare Distribution Network

The VaultWare Apartment Reservation System is now syndicating rental listings to Zillow as part of the Zillow Listings Feed Program. VaultWare joins the Zillow Listings Feed program as Zillow’s first source of multifamily rental listings direct from national property management companies.

Each listing VaultWare sends to Zillow represents an individual, currently available apartment. Listings from VaultWare will receive exposure to Zillow’s more than 22 million monthly visitors, more than four million of whom are currently renters. In addition to being displayed on Zillow, VaultWare rental listings will also appear on Zillow’s suite of mobile applications.

To begin advertising your available apartments on Zillow via VaultWare, select Zillow on the ILS Selection page in the VaultWare Control Panel. As always, if you have any questions please contact our Support team.