Top Ten VaultWare Powered Apartment Search Websites in Fourth Quarter 2010

February 8, 2011, Scottsdale, AZ -- Apartment marketing and leasing software provider VaultWare™ today released its quarterly list of the top ten most popular apartment search websites powered by the VaultWare online apartment availability and reservation system during the fourth quarter of 2010. The list highlights the top performing apartment Internet Listing Services based on the number of renters that check specific apartment availability, indicating a higher level of interest in the property.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.

VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q4 2010 Based on prospective renters checking apartment availability
Q4 2010 Rank	Q3 2010 Rank	Q4 2009 Rank	Website*	Availability Searches Per Property
1   -	1	2	Craigslist.org	186.1
2   -	2	1	Rent.com	155.2
3   -	3	3	Apartments.com	119.7
4   -	4	5	ForRent.com	75.0
5   -	5	8	Move.com	55.5
6 -	6	7	ApartmentFinder.com	40.2
7 -	7	9	ApartmentGuide.com	25.1
8 -	8	10	MyNewPlace.com	21.6
9 ↑	NR	NR	Google Maps	12.3
10 ↓	9	NR	ApartmentSearch.com	7.9
			Total	698.5

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

VaultWare Launches Free Property Website Program for the Apartment Industry

February 1, 2011, Scottsdale, AZ -– Apartment marketing and leasing solution provider VaultWare today officially launched VaultWare Places, a new program that will allow every apartment community in the United States to have a dedicated website at no cost. Property managers and owners can use the self-service site to quickly and easily create a professionally designed website in three simple steps. No technical knowledge is needed to build a VaultWare Places website. Users can customize their favorite design, enter their content and have a fully-functional, high-quality property website in a matter of minutes.

Since 2003, VaultWare has been a consistent multifamily industry innovator. Services that have shaped the industry include the first and most popular online apartment reservation system, the first mobile leasing solution and the first iPad apartment leasing tool. VaultWare is once again changing the way apartments are marketed and leased with the first and only, free apartment website platform.

“Apartment communities are needlessly spending hundreds of dollars per month for a property website and many of those sites don’t even work for today’s smartphone and iPad users,” said Mike Cornell, President of VaultWare. “A VaultWare Places website provides a free, search-engine friendly site that can plug-in numerous powerful leasing features for a fraction of what the property manager is currently spending on their website alone.”

VaultWare Places provides limitless design combinations by offering various layout options and a selection of pre-defined and customizable color palettes to compliment the property’s branding. An easy-to-use content management system designed specifically for apartment communities ensures all critical information is included in the website such as photo galleries, floor plan details, pricing and social media links. Property managers have the ability to use their existing property website address (domain name) and can even set up Google Analytics to track visitors to their VaultWare Places site.

The open platform architecture of VaultWare Places allows for the seamless integration with VaultWare’s suite of online marketing and leasing solutions, as well as third-party service providers such as RentPayment’s online rent payments or the online rental application from Blue Moon, the exclusive distributor of the official lease forms of the National Apartment Association.

Multifamily property managers and owners can visit the self-service website now at www.VaultWarePlaces.com to quickly and easily create their free, professional property website.

Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com