Easily post ads on Craigslist with VaultWare

Craigslist Posting Tool Now Included with the VaultWare Reservation System

Since we introduced the ability to insert VaultWare Check Availability links into your Craigslist ads, the classified-listing site has driven record amounts of quality traffic to the VaultWare reservation system. Today we’re making it even easier to post your ads on Craigslist with our free Craigslist Posting Tool! The Craigslist Posting Tool: Leverages the VaultWare central content manager. Automatically inserts VaultWare availability links into your postings. Create property ads or promote a specific floor plan! Provides option for an HTML or text-based ad design Features robust posting reports: Posting activity by day of week and hour of day Posting activity by ad title Gives staff that is responsible for multiple properties the ability to easily post for each property they are assigned to. The posting tool can be accessed in the VaultWare Control Panel by clicking on “Craigslist and Social Media.” Watch this video to learn how to use the posting tool or contact us today to setup an online demo! Note: Craigslist specific “Check Availability” links are now accessed in the VaultWare Control Panel by clicking on “Craigslist and Social Media” and clicking the “Get Links” button.

Independent Study Reveals That VaultWare Increases Leases by 31%

Based on a study conducted by MyNewPlace.com using their pay-per-lease matching program, Lease Match, the number of signed leases received each month increases by 31% for properties using the VaultWare Online Apartment Reservation System.

Based on multi-month A/B test consisting of 119 properties

How does VaultWare improve your lease volume? By giving your potential residents what they want, when they need it, so they can make an informed decision about their new home!

VaultWare:

• Keeps the content and pricing on your online ads, your website and your mobile website updated automatically
• Lets prospects view your current availability and begin the leasing process online
• Delivers pre-qualified reservations for specific, available units
• And much, much more!

Contact us now to setup an online demo and discover why over 150 property management companies won't market their apartments online without VaultWare!

For more information on the MyNewPlace.com Lease Match program visit http://www.mynewplace.com/manager/lm-contact or contact MyNewPlace at clientservices@mynewplace.com or call 800.597.6510.

VaultWare Announces Free Property Website Program for the Apartment Industry

SCOTTSDALE, Ariz. Nov. 14, 2010 -- Apartment marketing and leasing software provider VaultWare today announced a new program that will allow every apartment community in the United States to have a dedicated property website at no cost. The VaultWare Places program will officially launch in January 2011. On that date, multifamily property managers and owners can visit the self-service site at www.VaultWarePlaces.com and follow several simple steps to quickly and easily create their professionally designed website. The VaultWare Places property websites are built specifically for the apartment industry with a focus on leasing apartments and a platform that offers the ability to easily add on value-added features such as mobile capability and apartment reservation functionality among others.

"VaultWare recognizes that a quality, consumer-centric property website is the cornerstone of any successful marketing plan," said Mike Mueller, CEO of Realty DataTrust. "In 2011, we will ensure that every apartment community - regardless of size, grade or budget - is able to cater to online apartment hunters with a highly-effective property website that puts the focus on the apartment shopper's needs, in turn driving more leases."

In most cases, property managers capitalizing on the VaultWare Places program will save hundreds of dollars per month currently being spent on each of their current property websites. These savings can then be reallocated to other marketing and leasing tools that increase the functionality and effectiveness of the VaultWare Places website. In other cases, property managers without a website will finally be able to have a sufficient web presence without the initial and on-going costs.

Initially VaultWare Places will boast multiple templates with various pre-defined color schemes to compliment the property's brand, as well as a content management system designed specifically for managing apartment marketing content. Property managers and owners will appreciate the open architecture of the platform that makes possible the seamless integration with VaultWare's suite of online marketing and leasing solutions, as well as third-party service providers of their choosing such as RentPayment's online rent payments.

Property managers interested in a sneak peak and/or taking advantage of the VaultWare Places program should visit www.VaultWarePlaces.com now to sign up to receive immediate notice of the public availability of the program.

Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com

VaultWare Reservation System Now Available to All Property Managers!

VaultWare Direct makes online leasing accessible to properties regardless of property management system

We are thrilled to announce that the ability to use our industry-leading, online apartment availability and reservation system no longer requires your properties to use one of the major property management systems. In fact, you don’t have to be using a property management system at all! Regardless if you use Quickbooks, a spreadsheet or a proprietary system to manage your property, you can now promote and lease your available inventory online just like your competitors.

VaultWare Direct boasts all the benefits of the standard VaultWare Reservation System, including:

• Eliminates the need to constantly update current rental rates on your online ads. Just do it once directly in VaultWare!
• Promotes your available inventory to online apartment hunters.
• Encourages shoppers to take action and reserve specific available apartments.
• Improves lead quality so you can focus on serious prospects and lease more apartments.
• Optional pre-qualification feature doubles your lease conversion rate.
• And so much more…

Getting started with VaultWare Direct is easy. All we need is a simple spreadsheet that includes your inventory and we'll get you started. Then we will give you a single, simple screen to manage your available apartment inventory and rents. Contact us today to schedule an online demo and discover how the VaultWare Reservation System can immediately enhance your marketing efforts and start bringing your property's the industry’s highest qualified leads.

Newly Enhanced: Completely Customizable Online Rental Application

Streamline leasing with VaultWare’s free online rental application

It’s time to toss your cumbersome, old-school PDF version or inflexible online rental application! Our newly enhanced online rental application is fully customizable so you can perfectly replicate your paper application.

The VaultWare Online Rental Application gives you complete control:

• Flexible layout, completely customizable
• Create and move fields anywhere you want them
• Add or remove new pages to accommodate your data collection requirements
• Include policy, terms and conditions text anywhere you want and require that applicants acknowledge those policies
• Link to your application from VaultWare, your website, ads, email, Craigslist, anywhere!

And if you use RentPayment, PropertyBridge or Resident ePay, you can collect the application fee when prospects submit their application. Did we mention the VaultWare Rental Application is completely free and only available to VaultWare Reservation System customers? Contact us now to learn more about the online rental application included with the VaultWare Reservation System or any of our robust line of highly-effective apartment marketing and leasing solutions.

October 21, 2010, Scottsdale, AZ -- Realty DataTrust, maker of the VaultWare™ complete apartment marketing and leasing solution, including the multifamily industry’s original online apartment availability and reservation system, today released its quarterly list of the top ten most popular apartment search websites powered by VaultWare during the third quarter of 2010.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. On average, over one million people per month have used VaultWare to check availability in 2010. This has resulted in the average VaultWare-powered property experiencing 395 check availability sessions per month.

The rankings are notably unchanged from Q2 2010. However, Oodle.com entered the top 10 for the first time further supporting the role of non-traditional online advertising sites as growing traffic sources for apartment managers and owners. Craigslist retains its position at the top of the ranking with the classified ad site generating 265.6 availability searches per property in the 3rd quarter. Continuing its reign as the top traffic producing traditional Internet Listing Service, Rent.com delivered 204.8 check availability sessions per property.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q3 2010 Based on prospective renters checking apartment availability
Q3 2010 Rank	Q2 2009 Rank	Q3 2009 Rank	Website*	Availability Searches Per Property
1   -	1	6	Craigslist.org	265.6
2   -	2	1	Rent.com	204.8
3   -	3	3	Apartments.com	139.3
4   -	4	4	ForRent.com	89.8
5   -	5	8	Move.com	79.9
6 -	6	7	ApartmentFinder.com	55.7
7 ↑	8	9	ApartmentGuide.com	36.0
8 ↑	9	10	MyNewPlace.com	21.4
9 ↑	10	NR	ApartmentSearch.com	10.2
10 ↑	NR	NR	Oodle.com	7.6
			Total	910.3

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

VaultWare Mobile Websites Enhanced for Newest Smartphones

With new smartphone models and updates to mobile operating systems being released seemingly everyday, we proactively test our mobile websites to ensure our customers are providing the best mobile renting experience possible to their potential residents. With more and more phones adopting HTML5 compatibility, we’ve created a newly-redesigned mobile website template that takes advantage of the many of the benefits HTML5 provides.

Beginning October 21st we’ll be rolling out this new enhanced mobile website to all of our customers free-of-charge! As for the old mobile template? It will continue to be served up automatically to older smartphone models that can’t handle the new bells and whistles in the new mobile template. You might say it’s the best of both mobile worlds!

Here are some of the more notable, shiny new features we’re building into your mobile website:

• Mobile Beautification - All of the apartment marketing solutions we make -- online leasing, mobile and property websites, iPad Leasing Tablets to name a few -- are built around one core philosophy, “Make leasing easy.” From larger pictures to easily recognizable icons to slick AJAX navigation, the new design provides a superior mobile renting experience to your customers.

• Custom Buttons - Do you have a third-party mobile site you’d like to link to like RentPayment’s mobile payment portal? We can now add a custom linked button to your mobile website.

• Mobile Management Company Portal - We’ve added city-level search capabilities to the mobile management company portal so locating a property in cities where you have multiple properties is easier for your potential residents.

Check out an example of the new mobile template. We expect everyone to be on the new template by the end of the month. To see a preview of what your property looks like on the new template please contact your Account Manager.

If you would like to learn more about our mobile website solution for apartments connect with a sales representative.

5 Reasons Your Apartment Community Needs a Mobile Website

1. Your Customers Are Already Mobile
   It was just a few years ago that having a website for your property was optional. Today you wouldn’t dream of marketing and leasing apartments without one! More than 57.8 million American consumers (and growing) are accessing the web via mobile devices every day. In the multifamily space, mobile traffic to apartment websites increased 74% per property in the last 6 months alone according to VaultWare mobile site analytics. If you aren’t providing a quality mobile experience to your customers you’re already behind the curve.
2. The Mobile Web Will Surpass Desktop Web Use Within 5 Years
   Mobile web usage is growing at a significantly faster rate than the traditional web with most analysts predicting that in just 5 years mobile web usage will overtake desktop web usage. Quantcast reports that last year the mobile web grew 110%. Are you prepared for more than half of your website users to visit your website on a 3-inch screen? (It’s a good idea to take a minute and check out what your site looks like on your smartphone before reading further.)
3. Balloons and Directionals Can’t Beat GPS
   If you want that apartment hunter down the street to find you, you can try balloons, directionals and sign-spinners, or you can make it easy for them to find you on their Blackberry! Smartphone GPS technology has become an integral piece of the mobile web that your mobile website must take advantage of. From automatically identifying the communities closest to a potential resident’s current location, to turn-by-turn routing and directions, properly implemented GPS features in your mobile website can be an apartment manager’s best friend.
4. Smartphones Are Considered Important Tool in Making Purchasing Decisions
   More and more, consumers are using their mobile devices to aide them in purchasing decisions and to make purchases. A study by AT&T and Demandware Inc. found that almost 1/4 of retail shoppers use their phone while in a store to competitively price shop an item and 60% ranked the ability to check product availability as important to very important. While only 15% of consumers have used their mobile devices to make purchases, the mobile purchasing trend is expected to increase dramatically as mobile network speed, screen resolutions and perhaps most importantly, website usability improve.
5. Google Cares About Mobile
   Google knows the difference between content designed for mobile use and traditional desktop computing. That means that any SEO you are doing for the traditional desktop web isn’t doing much good on the mobile web. If you aren’t presenting mobile optimized content, Google isn’t going to send you any mobile traffic. But rest assured your competitor appreciates the extra traffic you’re giving them!

VaultWare Mobile Websites are a cost-effective and easy-to-implement solution for apartment managers ready to capitalize on the mobile demographic. They work seamlessly with your existing website, are compatible with all major mobile platforms and require little to no development costs. With mobile demand for current apartment availability increasing 73% and mobile apartment reservations increasing by 67% since February 2010, we highly recommend combining the VaultWare Mobile Reservation System with your mobile website and taking advantage of automatic rate updates, industry-leading availability and reservation functionality and centralized content management for your online ads, website, mobile, Craigslist and social media.

Contact VaultWare today to learn more or to schedule an online demo.

Experience the VaultWare Suite at MultifamilyPro's Brainstorming Sessions this Thursday!

Come visit us at T23!

Whether you're in need of a cost-effective Property Website ($25/month!) or you want to try out our revolutionary Leasing Tablet™ for the iPad® for yourself, stop by T23 at Brainstorming this week and get your own test drive of the industry's favorite complete apartment marketing and leasing suite.

Not going to Brainstorming and don't want to miss out? Contact us for your personal webinar today.

VaultWare Content Management System Gets Makeover

Improvements to interface make our centralized CMS easier to use

You spoke and we listened. The result is a more intuitive content manager interface with improvements that make entering and updating your property content easier and more efficient. This single interface can be used to update your property website, mobile website, Leasing Tablet and ILS ads. Simply put, we’ve made it extremely easy for you to update ALL of your online content. Check it out for yourself, but these are some of the highlights:

• Tabbed interface organizes your content and improves accessibility
• Simplified amenity manager with helpful, new views of your data
• The ability to upload multiple images at once

Although the new interface is more intuitive and easier to use, a couple sections can still be a little confusing. But we’ve got you covered. Any time you see this icon: you’re one click away from a short video tutorial that shows you how to use that particular feature.

VaultWare Tracking Site Adds Enhanced Reporting Tools

New reporting engine increases functionality, features and speed

The VaultWare Tracking site is where VaultWare users go to monitor their VaultWare results and track their online marketing efforts. We’ve improved our reporting tool by creating a cleaner interface and adding a few tools to make analyzing your results even easier. We think you’ll enjoy these reporting enhancements:

• Cleaner, easier-to-use interface
• Addition of graphs for visual view of key metrics
• Additional filter options and drill-down capabilities, such as desktop or mobile traffic type
• More exporting options for analysis flexibility and improved printing output
• Ability to run reports for a selected group of properties versus one or all properties
• Dramatically faster report generation

It is likely that you’ll notice your availability session and reservation counts have increased. Part of the power of the new reporting engine, is its ability to more accurately report VaultWare usage. Previously, when the system could not be 100% certain of where to report traffic, it was intentionally excluded which resulted in under-reporting of VaultWare usage. Now, we are able to accurately count all traffic to VaultWare availability, including scenarios such as a user linking from an email or when the referring URL is unknown or does not match exactly what it in our system. To ensure your results are based on consistently accurate data and maintain relative trending and comparison, we’ve reprocessed all of your VaultWare usage data going back to the day we turned VaultWare on for your property.

If you need help accessing your reports on the tracking site, please email VaultWare support or call (480) 905-3670 option 2.

Mid-America Apartment Communities Launches VaultWare Mobile Websites

We're proud to be the technology solution behind Mid-America's new mobile websites.

Each of the company’s 150 apartment communities now has a customized website that is compatible with most smartphones. The sites allow potential renters to check apartment availability in real time, view photos and get door-to-door directions to any community using GPS technology.

"Our new mobile sites offer renters a more localized approach to finding an apartment by providing a unique mobile site for each of our apartment communities," says Melintha Ogle, vice president and director of marketing for MAA. "The mobile sites provide potential renters with optimal search features, which will make the apartment search much more convenient and easier to navigate."

Read the Press Release on MultiHousing News

MHN - Leasing: There's an App for That

Our own Mike Cornell discusses how the VaultWare Leasing Tablet is changing the way on-site leasing professionals tour and close prospective renters in this in-depth look at how the iPad is taking the multifamily industry by storm.

It's already off to a great start, thanks to Realty DataTrust's VaultWare, an apartment marketing and leasing solution offered as an iPad-specific application. The iPad was released just before this year's AIM Conference, and when Lefkovits introduced attendees to his iPad, he was running VaultWare on it. "The folks at VaultWare...constantly had crowds around them looking at the application of this workflow device for leasing," he says.

Via: MultiHousingNews.com

Top Ten VaultWare Powered Apartment Search Websites in Second Quarter 2010

July 14, 2010, Scottsdale, AZ -- Realty DataTrust, maker of the VaultWare™ complete apartment marketing and leasing solution, including the multifamily industry's original online apartment availability and reservation system, today released its quarterly list of the top ten most popular apartment search websites powered by VaultWare during the second quarter of 2010.
The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. Research shows that checking availability is typically the first step in the rental process after viewing general information about the property.
Since VaultWare began powering online availability and reservations for the apartment industry 7 years ago, over 38,500,000 people have used the system to help them find a new home. On average, over 1 million people per month have used VaultWare to check availability during the last two quarters.
Craigslist topped Rent.com in the second quarter, taking the top position on the ranking for the first time. The classified listing site first broke into the top 10 at the number 6 position in Q3 of 2009. Since then per property availability sessions from Craigslist have increased by an astounding 491%!

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q2 2010 Based on prospective renters checking apartment availability
Q2 2010 Rank	Q1 2010 Rank	Q2 2009 Rank	Website*	Availability Searches Per Property
1 ↑	1	1	Craigslist.org	232.3
2 ↓	1	1	Rent.com	176.8
3   -	3	3	Apartments.com	154.3
4 ↑	5	4	ForRent.com	97.1
5 ↑	7	NR	Move.com	78.6
6   -	6	9	ApartmentFinder.com	61.3
7 ↓	4	2	4walls.us	57.6
8   -	8	7	ApartmentGuide.com	36.9
9   -	9	10	MyNewPlace.com	24.4
10   -	NR	NR	ApartmentSearch.com	11.7
			Total	964.8

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.
For more information, visit the VaultWare Online Marketing Index (www.vaultware.com/marketindex) which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com

VaultWare Leasing Tablet

You've heard the buzz around AIM and last week at NAA. Now take a look at the newest way to lease apartments. The VaultWare Leasing Tablet™ is a touch-screen solution that puts all of the vital leasing tools into the hands of the on-site leasing professional on an Apple iPad, tablet PC or similar device.

The VaultWare Leasing Tablet is included in the complete VaultWare online apartment marketing and leasing suite.

Game Changer - You can do magic with VaultWare's Leasing Tablet

Chris Wood of Multifamily Executive talks to multifamily technology observers about Apple's iPad and its impact on how multifamily professionals market and lease apartments.

"Now, all of a sudden, the keyboard and the mouse of the leasing center are gone, and you can literally take the iPad with you to the model unit, to the pool, to the fitness center, and have everything you’ve ever needed and more at your disposal—literally at your touch," Mueller says. "We think it will change the whole paradigm of leasing."

Via: Multifamily Executive: Game Changer

Steve Taroborelli of UDR talks about VaultWare reservations at AIM Conference 2010

Free webinar: Mobile Apartment Leasing: Smartphones are the new leasing platform

Smartphones are everywhere, including in the hands of your prospective renters. With mobile Internet device usage growing at explosive rates, it's vital that you have a mobile-friendly website that can take advantage of the unique characteristics of the mobile market and makes it easy to lease your apartments.

You don't want to miss out on this recorded webinar with industry experts Mike Cornell and Kate Good.

AIM Interview: Mike Mueller demos the prototype of Leasing Tablet

Mike Mueller spent some time at the AIM Conference showing Mike Whaling of 30 Lines the prototype of VaultWare's Leasing Tablet™.

Update: Leasing Tablet is now available! Contact us for a private demo and learn how you can put all the online apartment marketing and leasing tools of VaultWare into the hands of your leasing professionals and help them close more leases!

Providing a great mobile experience is key to attracting renters

If you were fortunate enough to see Greg Sterling’s AIM session on mobile and local search you know you need a mobile friendly website. Let us make it easy on you, contact us today to see live mobile website demonstrations (we can even pull up your own website so you can see firsthand how you’re doing).

Mobile Websites by VaultWare are the most powerful and cost-effective mobile solution available to the multifamily industry. No other mobile website solution offers so much for such a small price tag. Your Mobile Website by VaultWare will include these powerful features:

• Seamless integration with your existing website.
  • Mobile users are automatically redirected; your non-mobile users are unaffected.
• Require little to no development costs. We’ve done the heavy lifting for you!
• Compatibility with all major mobile platforms.
• Includes the VaultWare apartment availability and reservation system.

VaultWare Mobile Websites are only $400 per property per year plus a one-time $100 setup fee. Discounts are available for VaultWare customers. You’ll be able to measure the return on your decision from the start through our mobile website reporting.

Contact us today to learn how Mobile Websites by VaultWare can help you deliver the mobile user experience your customers demand and lease more apartments.

VaultWare takes over AIM Conference 2010

The VaultWare Product Showcase at the AIM Conference was a hit! If you couldn't make it through the crowd come see us in the business lounge.

Mobile, Local and Real-Time Search. AIM Conference session with Greg Sterling

Mobile, Local and Real-Time Search from Stephen Lefkovits on Vimeo.

There's even more amazing Apartment Internet Marketing conference content at the AIM site!

Top Ten VaultWare Powered Apartment Search Websites in First Quarter 2010

April 22, 2010, Scottsdale, AZ -- Realty DataTrust, makers of VaultWare™, the multifamily industry's original online apartment availability and reservation system, today released their quarterly list of the top ten most popular apartment search websites powered by VaultWare during the first quarter of 2010.

VaultWare integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. Research shows that checking availability is typically the first step in the rental process after viewing general information about the property.

A property advertising on these top ten Internet Listing Services throughout the first quarter of 2010 would have had 965 prospective renters check the property's current availability – up from 889 prospective renters in Q4 2009.

The growing significance of non-traditional apartment search sites is evident in the Q1 rankings. Google Maps made the top ten list for the first time at the 10th ranked position, joining another non-traditional apartment search site, Craigslist. Craigslist continues its ascent to the top of the rankings after making its initial appearance at the number 6 position in Q3 of 2009. For the month of March, Craigslist had the highest availability searches per property of any VaultWare powered website.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q1 2010 Based on prospective renters checking apartment availability
Q1 2010 Rank	Q4 2009 Rank	Q1 2009 Rank	Website*	Availability Searches Per Property
1   -	1	1	Rent.com	224.4
2   -	2	NR	Craigslist.org	168.3
3   -	3	3	Apartments.com	154.2
4   -	4	2	4walls.us	104.1
5   -	5	4	ForRent.com	71.6
6 ↑	7	7	ApartmentFinder.com	54.9
7 ↑	8	8	Move.com	52.0
8 ↑	9	5	ApartmentGuide.com	28.0
9 ↑	10	10	MyNewPlace.com	17.7
10 ↑	NR	NR	Google Maps	10.9
			Total	964.8

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

Post VaultWare Check Availability Links to Your Facebook Fan Page

Watch high quality video on Facebook.

Super secret unreleased iPad spotted in the wild checking VaultWare availability

February 28th at 7:20pm somebody in Cupertino checked availability using an (not yet released to the public) iPad for a VaultWare-powered property in Cupertino. Steve Jobs looking for a new pad on his iPad?

Gables Residential Launches First Mobile-Friendly Apartment Website with Instant Pre-Qualification and Video Capabilities

Apartment Hunters Using Mobile Devices Can Now Watch Video Tours, View Availability and Reserve Specific Apartments at Gables Communities

March 17, 2010, Atlanta, GA -- Gables Residential recently launched their mobile website that gives apartment hunters access to community information presented in a mobile-friendly format. Prospective renters can easily locate a community and see all desired information including photos, videos, floor plans, current pricing and available apartments. The mobile version of the website also provides the renter with the same leasing capabilities of the desktop version including the ability to pre-qualify and reserve a specific apartment instantly from their smartphone.

"Gables recognizes the extraordinary growth of the mobile web and our customers' desire to conduct many aspects of their lives on their smartphones, including finding and renting an apartment," said Executive Vice President, COO of Gables, Susan Ansel. "Providing a mobile specific experience for Gables' communities continues our commitment of taking care of the way people live."

Gables Residential partnered with VaultWare to provide mobile websites for the Gables portfolio. Gables' mobile solution is automatically presented to mobile users and works with all the major mobile platforms including iPhone, BlackBerry, Android, Palm Pre and Windows Mobile. Each individual community's website is designed to fit the user's specific smartphone model to ensure the best experience. Mobile visitors can also view videos of the community and apartments provided by Gables' video service provider Capture The Market. Gables mobile website marks the first full integration of the Capture The Market video product and VaultWare's mobile website solution.

Visitors to www.gables.com using a smartphone will find it easy to search for a Gables Residential apartment community, quickly get to the desired information and interact with the community.

About Gables Residential

With a mission of Taking Care of the Way People Live, Gables Residential has received national recognition for excellence in the management, development, acquisition and construction of luxury multi-family communities in high job growth markets. A privately held REIT, Gables Residential owns, develops and manages multi-family communities and mixed-use developments in Atlanta, Austin, Dallas, Houston, South Florida, Southern California, and metropolitan Washington, D.C. Additionally, it has third-party management operations in the Chicago, New York, Phoenix, Central and North Florida, and Washington State markets. Gables Residential enjoys a healthy portfolio with approximately 38,000 apartment homes under management, including a corporate-owned portfolio of 57 communities comprising approximately than 14,500 apartment homes. An additional 6 communities are under construction/lease-up, comprising approximately 1,400 apartment homes. Gables also has the ability to develop another 4,000 apartment homes through its shadow pipeline of undeveloped land owned. For more information please visit www.gables.com.

About Realty DataTrust Corporation

Realty DataTrust Corporation, located in Scottsdale, Arizona, offers online leasing solutions for the multifamily housing industry that help consumers reserve apartments online, including from mobile devices, and increase a property’s efficiency and occupancy rates. Over 120 management companies throughout the United States, from small property management companies to some of the country’s largest real estate investment trusts, use the award-winning VaultWare check availability and reservation system. VaultWare lets online consumers easily find, reserve, and pre-qualify for an available apartment instantly to deliver apartment management companies the highest-qualified prospects possible. PadZing.com, an apartment market trends division by Realty DataTrust, gives apartment owners, marketing executives, and apartment brokers vacancy and rental rate data to help create forecasts, compile customized data trends per geographic region, and analyze trend data to make daily business decisions. To learn more about Realty DataTrust, visit the company's website at www.realtydatatrust.com.