Chris Wood of Multifamily Executive talks to multifamily technology observers about Apple's iPad and its impact on how multifamily professionals market and lease apartments.
"Now, all of a sudden, the keyboard and the mouse of the leasing center are gone, and you can literally take the iPad with you to the model unit, to the pool, to the fitness center, and have everything you’ve ever needed and more at your disposal—literally at your touch," Mueller says. "We think it will change the whole paradigm of leasing."
