New feature by VaultWare provides free websites for apartment communities
Watch this short video and see how VaultWare and ForRent are shaking up apartment internet marketing!
NORFOLK, Va.—(May 2, 2011)—For Rent Media Solutions™, a leading resource for apartment searches nationwide and operator of ForRent.com®, a division of Dominion Enterprises, today announced an exclusive partnership with VaultWare™, an online marketing and leasing solution provider for the multifamily housing industry. The integration between For Rent Media Solutions and VaultWare’s free website solution, VaultWare Places, will provide most existing For Rent customers with a free of charge, self-service website beginning May 2, 2011. The launch markets to receive their free website will be Columbus, Kansas City, San Diego and San Francisco.
In these tough economic times, this new partnership provides a free service to those properties that are currently paying for a website, as well as aid those that do not have a site. VaultWare Places will automatically update the content and pricing information from a ForRent.com listing to the new customer site. For Rent Media Solutions President, Terry Slattery, said: “We understand that professionals in the multifamily housing industry are stretching their budgets and resources to the limit. This product automatically updates changes our customers make on ForRent.com to their VaultWare Places website, saving them time and money. This free website is yet another form of effective online presence making it easier for our customer’s property to be seen by prospective renters.”
Creating a VaultWare Places website will be simple for For Rent customers. For Rent customers will be introduced to VaultWare Places through their account executives, who will direct them to the VaultWare Places console for ForRent.com customers. Interested customers can opt-in by logging in with credentials provided by the account executive, and verifying some basic account information. The For Rent template is then automatically populated with all of the information from the coinciding ForRent.com listing.
“This is a great opportunity for small owners and fee managers that are budget constrained to instantly create a powerful online presence. There will no longer be any excuses for not having a property website!” said Mike Mueller, CEO of VaultWare. “With just a few clicks a website can be up and running thanks to the integration with ForRent.com. With a few more clicks you can even have a unique and marketable web address powered by GoDaddy!”
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers, property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.
About VaultWare™
VaultWare is located in Scottsdale, Arizona and offers online marketing and leasing solutions for the multifamily housing industry, including its flagship product, the VaultWare Apartment Reservation System. VaultWare helps property managers effectively market their properties and available apartments on the web making it easy for consumers to find, reserve and instantly pre-qualify for apartments online and increase a property’s efficiency and occupancy rates by delivering apartment management companies the highest-qualified prospects possible. Over 150 management companies throughout the United States, from small property management companies to some of the country’s largest real estate investment trusts, use the award-winning VaultWare Apartment Marketing and Leasing Suite. To learn more about VaultWare, visit the company’s website at www.VaultWare.com.
Monday, May 2, 2011
Friday, April 8, 2011
VaultWare Launches Apartment Comp Survey Tool
Competitive Rent Data Automatically Updated Weekly for 25,000+ Apartments
April 8, 2011, Scottsdale, AZ – VaultWare, a leading provider of Internet marketing and leasing solutions for the apartment industry, today announced the launch of VaultWare Market Comps, a convenient research tool that simplifies the collection and analysis of a property’s local competitive market data. Market Comps is a free value-added service that is powered by Rent.com and VaultWare property data and can be accessed from the VaultWare Control Panel or the Rent.com Manager’s Console.
VaultWare Market Comps eliminates the time-consuming and error-prone practice of property staff calling numerous competitive properties to obtain their current rental rates. With automatic, weekly data updates, properties can now easily see accurate competitive pricing and quickly be aware of rent changes for different apartment types in their defined competitive market.
“A lot of time is spent calling around for competitive rents and often times the quality of the data obtained is not reliable,” said Mike Cornell, President of VaultWare. “Most other sources are expensive and already out of date when purchased. Market Comps does the work for the properties and ensures they are aware of changes to their market conditions as they happen rather than reacting to a trend that happened weeks or months ago.”
VaultWare Market Comps features include:
- Dynamic graphs for visual representation of trends and property comparisons
- Aggregate and individual competitor views
- Detailed comp report generation and export to Excel capabilities
- Customizable alerts to be notified of competitive market rent changes
VaultWare and Rent.com customers can take advantage of VaultWare Market Comps Premium features free of charge until August 1, 2011. For more information or assistance with accessing VaultWare Market Comps, properties can contact VaultWare at support@vaultware.com or (480) 905-3670 option 2.
About VaultWare
VaultWare is located in Scottsdale, Arizona and offers online marketing and leasing solutions for the multifamily housing industry, including its flagship product, the VaultWare Apartment Reservation System. VaultWare helps property managers effectively market their properties and available apartments on the web making it easy for consumers to find, reserve and instantly pre-qualify for apartments online and increase a property’s efficiency and occupancy rates by delivering apartment management companies the highest-qualified prospects possible. Over 150 management companies throughout the United States, from small property management companies to some of the country’s largest real estate investment trusts, use the award-winning VaultWare Apartment Marketing and Leasing Suite. To learn more about VaultWare, visit the company’s website at www.VaultWare.com.
About Rent.com
Rent.com is the nation’s #1 Internet listing site (ILS) in the rental housing industry enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings. As the only national ILS with a pay per lease business model, Rent.com allows property managers to cost-effectively fill their vacancies. Prospective renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. With the ability to directly contact property managers, finding the rental housing of your dreams is as easy as 1-2-3.
In addition to providing renters free access to detailed property listings and robust search tools, Rent.com rewards renters with a $100 prepaid Visa® debit card if they: (1) find their property using the Rent.com website, (2) tell the property owner or manager they found their rental home using Rent.com, and (3) report to Rent.com signing a lease with a property that participates in the $100 Reward Program. Rent.com is dedicated to giving renters a convenient way to find the perfect place to live.
Visit Rent.com’s blog, The Shared Wall, for information, advice and insight on the world of rental living at www.rent.com/blog. You can also follow Rent.com on Twitter at @RentDotCom or like us on Facebook at http://www.facebook.com/rentdotcom.
Thursday, April 7, 2011
VaultWare Delivers Results for Wesley Apartments/Euramex Management
Jamin Harkness with Wesley Apartments/Euramex Management uses the VaultWare Apartment Reservation System and our Mobile Website solution to drive high-quality reservations for specific apartments to his leasing team. Jamin recently shared with us the outstanding results he is getting from VaultWare:
VaultWare Delivers Results!
We have 16 communities / 6300 units and growing, and are closing 60% of our VaultWare powered leads! Last month alone we averaged 32.9 reservations per property, and 32.5% of them prequalified online – without even visiting our property.
We’re also seeing a large increase in traffic to our VaultWare Mobile Websites, and last month had 34 VaultWare requests to hold specific apartment units come from smartphone users.
VaultWare delivers qualified leads directly to my Leasing Team– and you can be sure I’m keeping my team accountable by keeping an eye on their response time to these leads, courtesy of VaultWare’s lead tracking reports.
Ten years back, we began using (and still use today) call tracking systems to quantify our ad leads and from which source they originate. Today, as we see calls decline and internet activity flourish, we needed a way to quantify true leads. The tracking system that VaultWare provides allows me to quantify the efficacy of my online advertising via Reservations. We even push these Reservations into our management software and count them as Guest Cards. I believe a Reservation from VaultWare is better than a phone call and a pre-screened Reservation is equal if not better than a walk-in prospect. This fantastic solution (or button provided by VaultWare) for “Reserving” an apartment gives me the ability to quantify our ILS’s and our own SEM success.
Jamin Harkness
Vice President, Wesley Apartments/Euramex Management
Vice President, Wesley Apartments/Euramex Management
Congratulations Jamin and Wesley Apartments on your amazing results and thank you for letting VaultWare be a part of your success.
Want results like these? Contact us today for a demo. And, if you’re already using VaultWare to power your online marketing success, be sure to check out the VaultWare Market Index to benchmark your own VaultWare results.
Tuesday, April 5, 2011
VaultWare Product Enhancements
Content caching added to Leasing TabletTM
Your leasing staff can now access pricing and availability data as well as the photos and floor plans in your photo gallery on the VaultWare Leasing Tablet, even when you don’t have a WiFi or 3G connection! You don’t need to do anything to take advantage of this enhancement; all Leasing Tablets automatically receive content caching.
Going to AIM? Stop by the VaultWare Product Showcase on Monday 5/2 between 11AM and 2PM for a chance to win a Motorola Xoom courtesy of VaultWare!
Add multiple videos to your VaultWare Property Website
Last month we told you about the ability to add a video to your VaultWare property website. With today’s enhancement release, you can now link to or embed into your site as many videos as you want. To add video to your website, open the VaultWare Control Panel, click on “Content Manager”, then click on the “Images” tab and select "Video".
Get descriptive: Floorplans can now include marketing text
Floorplan names can get pretty creative, but rarely do they help paint a useful picture of the floorplan to your prospective residents. Now you can add descriptive marketing text to each floorplan to be displayed on your VaultWare property website, mobile website or when prospects are viewing your available apartments. Add descriptive text to your floorplans in the VaultWare Content Manager on the “Floorplans” tab.
Need assistance? Contact our support team.
In case you missed our recent enhancement announcements:
Thursday, March 24, 2011
Move.com and MyNewPlace.com latest additions to VaultWare Content Management
Effective March 31, 2011, in addition to keeping rents and availability automatically updated, properties utilizing the VaultWare Content Management System will also be able to easily manage the marketing information that appears on their Move.com and MyNewPlace.com listings.
The VaultWare CMS, an opt-in feature included with the VaultWare Apartment Reservation System, gives you a centralized interface for storing, updating and distributing your property marketing content online. Update your ad copy, photos, amenities and more within the VaultWare CMS and your numerous online ads are automatically updated. Making just one change gives you maximum efficiency, accuracy and consistency.
VaultWare's CMS works with the following Internet Listing Services:
If you are already using the VaultWare CMS to update any of the above marketing sources and you have Move.com and/or MyNewPlace.com selected on the "ILS Selection" page, then VaultWare will begin updating your ad content on Move.com and/or MyNewPlace.com on March 31st.
If you aren't taking advantage of the VaultWare CMS, now is the time to load all of your marketing content into VaultWare! Open the VaultWare Control Panel and click on "Content Manager." Enter the appropriate content into each tab in the CMS. Once you are satisfied with the content you have entered, check the box next to "Distribute my content, including photos and images to participating ILS'" on the "Property" tab. We'll take it from there!
As a bonus, the same content stored in the VaultWare CMS can keep your property website, mobile website or leasing tablet updated as well. Contact us for details.
Thursday, March 3, 2011
VaultWare Product Enhancements
Let your residents communicate with you from their smartphoneGive your residents the ability to submit maintenance requests, contact forms, make resident referrals and even pay their rent* on their smartphone with VaultWare Mobile Websites! To add resident services to your mobile website, please contact our support team. To learn more about getting VaultWare Mobile Websites for your properties, contact us for a demo. *Rent payment functionality requires third-party service provider to be mobile compatible. |  |
Customize your Leasing Tablet guest card
It’s now possible to customize the guest card information you collect via the VaultWare Leasing Tablet. Gather all the data that is important to you by making the iPad guest card the same as your paper form. If your property is using the Leasing Tablet and would like to customize the guest card, please contact our support team. Don’t have a Leasing Tablet at your property yet? Contact us today!
VaultWare Property Website Enhancements
- Contact form email routing - You can now route the contact forms from your residents on your VaultWare Property Website and Mobile Website to different email addresses. Have your service requests go to the maintenance email while resident referrals and resident inquiries go to your leasing staff. To setup email routing, go to the Site Contacts tab of the Content Manager within VaultWare.
- Make your website more social - Make it easy for your website visitors to interact with your content by adding a social media toolbar such as TurnSocial. (We use TurnSocial on this blog, check it out down there on the bottom left of the page!) Visitors to your VaultWare Property Website will be a click away from sharing, tweeting, watching videos or even local neighborhood information. In addition, our websites can now support many third-party widgets that provide HTML code to insert into the website. Contact our support team for more information.
Tuesday, February 8, 2011
Top Ten VaultWare Powered Apartment Search Websites in Fourth Quarter 2010
February 8, 2011, Scottsdale, AZ -- Apartment marketing and leasing software provider VaultWare™ today released its quarterly list of the top ten most popular apartment search websites powered by the VaultWare online apartment availability and reservation system during the fourth quarter of 2010. The list highlights the top performing apartment Internet Listing Services based on the number of renters that check specific apartment availability, indicating a higher level of interest in the property.
The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.
VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.
*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.
For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.
The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.
VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.
Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q4 2010Based on prospective renters checking apartment availability | |||||
| Q4 2010 Rank | Q3 2010 Rank | Q4 2009 Rank | Website* | Availability Searches Per Property | |
| 1 - | 1 | 2 | Craigslist.org | 186.1 | |
| 2 - | 2 | 1 | Rent.com | 155.2 | |
| 3 - | 3 | 3 | Apartments.com | 119.7 | |
| 4 - | 4 | 5 | ForRent.com | 75.0 | |
| 5 - | 5 | 8 | Move.com | 55.5 | |
| 6 - | 6 | 7 | ApartmentFinder.com | 40.2 | |
| 7 - | 7 | 9 | ApartmentGuide.com | 25.1 | |
| 8 - | 8 | 10 | MyNewPlace.com | 21.6 | |
| 9 ↑ | NR | NR | Google Maps | 12.3 | |
| 10 ↓ | 9 | NR | ApartmentSearch.com | 7.9 | |
| Total | 698.5 | ||||
For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.
Tuesday, February 1, 2011
VaultWare Launches Free Property Website Program for the Apartment Industry
February 1, 2011, Scottsdale, AZ -– Apartment marketing and leasing solution provider VaultWare today officially launched VaultWare Places, a new program that will allow every apartment community in the United States to have a dedicated website at no cost. Property managers and owners can use the self-service site to quickly and easily create a professionally designed website in three simple steps. No technical knowledge is needed to build a VaultWare Places website. Users can customize their favorite design, enter their content and have a fully-functional, high-quality property website in a matter of minutes.
Since 2003, VaultWare has been a consistent multifamily industry innovator. Services that have shaped the industry include the first and most popular online apartment reservation system, the first mobile leasing solution and the first iPad apartment leasing tool. VaultWare is once again changing the way apartments are marketed and leased with the first and only, free apartment website platform.
“Apartment communities are needlessly spending hundreds of dollars per month for a property website and many of those sites don’t even work for today’s smartphone and iPad users,” said Mike Cornell, President of VaultWare. “A VaultWare Places website provides a free, search-engine friendly site that can plug-in numerous powerful leasing features for a fraction of what the property manager is currently spending on their website alone.”
VaultWare Places provides limitless design combinations by offering various layout options and a selection of pre-defined and customizable color palettes to compliment the property’s branding. An easy-to-use content management system designed specifically for apartment communities ensures all critical information is included in the website such as photo galleries, floor plan details, pricing and social media links. Property managers have the ability to use their existing property website address (domain name) and can even set up Google Analytics to track visitors to their VaultWare Places site.
The open platform architecture of VaultWare Places allows for the seamless integration with VaultWare’s suite of online marketing and leasing solutions, as well as third-party service providers such as RentPayment’s online rent payments or the online rental application from Blue Moon, the exclusive distributor of the official lease forms of the National Apartment Association.
Multifamily property managers and owners can visit the self-service website now at www.VaultWarePlaces.com to quickly and easily create their free, professional property website.
Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com
Thursday, December 16, 2010
Easily post ads on Craigslist with VaultWare
Craigslist Posting Tool Now Included with the VaultWare Reservation System
Since we introduced the ability to insert VaultWare Check Availability links into your Craigslist ads, the classified-listing site has driven record amounts of quality traffic to the VaultWare reservation system. Today we’re making it even easier to post your ads on Craigslist with our free Craigslist Posting Tool!
Note: Craigslist specific “Check Availability” links are now accessed in the VaultWare Control Panel by clicking on “Craigslist and Social Media” and clicking the “Get Links” button. |
Monday, December 6, 2010
Independent Study Reveals That VaultWare Increases Leases by 31%
Based on a study conducted by MyNewPlace.com using their pay-per-lease matching program, Lease Match, the number of signed leases received each month increases by 31% for properties using the VaultWare Online Apartment Reservation System.
Based on multi-month A/B test consisting of 119 properties
How does VaultWare improve your lease volume? By giving your potential residents what they want, when they need it, so they can make an informed decision about their new home!
VaultWare:
- Keeps the content and pricing on your online ads, your website and your mobile website updated automatically
- Lets prospects view your current availability and begin the leasing process online
- Delivers pre-qualified reservations for specific, available units
- And much, much more!
Contact us now to setup an online demo and discover why over 150 property management companies won't market their apartments online without VaultWare!
For more information on the MyNewPlace.com Lease Match program visit http://www.mynewplace.com/manager/lm-contact or contact MyNewPlace at clientservices@mynewplace.com or call 800.597.6510.
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