Steve Taroborelli of UDR talks about VaultWare reservations at AIM Conference 2010

Free webinar: Mobile Apartment Leasing: Smartphones are the new leasing platform

Smartphones are everywhere, including in the hands of your prospective renters. With mobile Internet device usage growing at explosive rates, it's vital that you have a mobile-friendly website that can take advantage of the unique characteristics of the mobile market and makes it easy to lease your apartments.

You don't want to miss out on this recorded webinar with industry experts Mike Cornell and Kate Good.

AIM Interview: Mike Mueller demos the prototype of Leasing Tablet

Mike Mueller spent some time at the AIM Conference showing Mike Whaling of 30 Lines the prototype of VaultWare's Leasing Tablet™.

Update: Leasing Tablet is now available! Contact us for a private demo and learn how you can put all the online apartment marketing and leasing tools of VaultWare into the hands of your leasing professionals and help them close more leases!

Providing a great mobile experience is key to attracting renters

If you were fortunate enough to see Greg Sterling’s AIM session on mobile and local search you know you need a mobile friendly website. Let us make it easy on you, contact us today to see live mobile website demonstrations (we can even pull up your own website so you can see firsthand how you’re doing).

Mobile Websites by VaultWare are the most powerful and cost-effective mobile solution available to the multifamily industry. No other mobile website solution offers so much for such a small price tag. Your Mobile Website by VaultWare will include these powerful features:

• Seamless integration with your existing website.
  • Mobile users are automatically redirected; your non-mobile users are unaffected.
• Require little to no development costs. We’ve done the heavy lifting for you!
• Compatibility with all major mobile platforms.
• Includes the VaultWare apartment availability and reservation system.

VaultWare Mobile Websites are only $400 per property per year plus a one-time $100 setup fee. Discounts are available for VaultWare customers. You’ll be able to measure the return on your decision from the start through our mobile website reporting.

Contact us today to learn how Mobile Websites by VaultWare can help you deliver the mobile user experience your customers demand and lease more apartments.

VaultWare takes over AIM Conference 2010

The VaultWare Product Showcase at the AIM Conference was a hit! If you couldn't make it through the crowd come see us in the business lounge.

Mobile, Local and Real-Time Search. AIM Conference session with Greg Sterling

Mobile, Local and Real-Time Search from Stephen Lefkovits on Vimeo.

There's even more amazing Apartment Internet Marketing conference content at the AIM site!

Top Ten VaultWare Powered Apartment Search Websites in First Quarter 2010

April 22, 2010, Scottsdale, AZ -- Realty DataTrust, makers of VaultWare™, the multifamily industry's original online apartment availability and reservation system, today released their quarterly list of the top ten most popular apartment search websites powered by VaultWare during the first quarter of 2010.

VaultWare integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. Research shows that checking availability is typically the first step in the rental process after viewing general information about the property.

A property advertising on these top ten Internet Listing Services throughout the first quarter of 2010 would have had 965 prospective renters check the property's current availability – up from 889 prospective renters in Q4 2009.

The growing significance of non-traditional apartment search sites is evident in the Q1 rankings. Google Maps made the top ten list for the first time at the 10th ranked position, joining another non-traditional apartment search site, Craigslist. Craigslist continues its ascent to the top of the rankings after making its initial appearance at the number 6 position in Q3 of 2009. For the month of March, Craigslist had the highest availability searches per property of any VaultWare powered website.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q1 2010 Based on prospective renters checking apartment availability
Q1 2010 Rank	Q4 2009 Rank	Q1 2009 Rank	Website*	Availability Searches Per Property
1   -	1	1	Rent.com	224.4
2   -	2	NR	Craigslist.org	168.3
3   -	3	3	Apartments.com	154.2
4   -	4	2	4walls.us	104.1
5   -	5	4	ForRent.com	71.6
6 ↑	7	7	ApartmentFinder.com	54.9
7 ↑	8	8	Move.com	52.0
8 ↑	9	5	ApartmentGuide.com	28.0
9 ↑	10	10	MyNewPlace.com	17.7
10 ↑	NR	NR	Google Maps	10.9
			Total	964.8

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

Post VaultWare Check Availability Links to Your Facebook Fan Page

Watch high quality video on Facebook.

Super secret unreleased iPad spotted in the wild checking VaultWare availability

February 28th at 7:20pm somebody in Cupertino checked availability using an (not yet released to the public) iPad for a VaultWare-powered property in Cupertino. Steve Jobs looking for a new pad on his iPad?

Gables Residential Launches First Mobile-Friendly Apartment Website with Instant Pre-Qualification and Video Capabilities

Apartment Hunters Using Mobile Devices Can Now Watch Video Tours, View Availability and Reserve Specific Apartments at Gables Communities

March 17, 2010, Atlanta, GA -- Gables Residential recently launched their mobile website that gives apartment hunters access to community information presented in a mobile-friendly format. Prospective renters can easily locate a community and see all desired information including photos, videos, floor plans, current pricing and available apartments. The mobile version of the website also provides the renter with the same leasing capabilities of the desktop version including the ability to pre-qualify and reserve a specific apartment instantly from their smartphone.

"Gables recognizes the extraordinary growth of the mobile web and our customers' desire to conduct many aspects of their lives on their smartphones, including finding and renting an apartment," said Executive Vice President, COO of Gables, Susan Ansel. "Providing a mobile specific experience for Gables' communities continues our commitment of taking care of the way people live."

Gables Residential partnered with VaultWare to provide mobile websites for the Gables portfolio. Gables' mobile solution is automatically presented to mobile users and works with all the major mobile platforms including iPhone, BlackBerry, Android, Palm Pre and Windows Mobile. Each individual community's website is designed to fit the user's specific smartphone model to ensure the best experience. Mobile visitors can also view videos of the community and apartments provided by Gables' video service provider Capture The Market. Gables mobile website marks the first full integration of the Capture The Market video product and VaultWare's mobile website solution.

Visitors to www.gables.com using a smartphone will find it easy to search for a Gables Residential apartment community, quickly get to the desired information and interact with the community.

About Gables Residential

With a mission of Taking Care of the Way People Live, Gables Residential has received national recognition for excellence in the management, development, acquisition and construction of luxury multi-family communities in high job growth markets. A privately held REIT, Gables Residential owns, develops and manages multi-family communities and mixed-use developments in Atlanta, Austin, Dallas, Houston, South Florida, Southern California, and metropolitan Washington, D.C. Additionally, it has third-party management operations in the Chicago, New York, Phoenix, Central and North Florida, and Washington State markets. Gables Residential enjoys a healthy portfolio with approximately 38,000 apartment homes under management, including a corporate-owned portfolio of 57 communities comprising approximately than 14,500 apartment homes. An additional 6 communities are under construction/lease-up, comprising approximately 1,400 apartment homes. Gables also has the ability to develop another 4,000 apartment homes through its shadow pipeline of undeveloped land owned. For more information please visit www.gables.com.

About Realty DataTrust Corporation

Realty DataTrust Corporation, located in Scottsdale, Arizona, offers online leasing solutions for the multifamily housing industry that help consumers reserve apartments online, including from mobile devices, and increase a property’s efficiency and occupancy rates. Over 120 management companies throughout the United States, from small property management companies to some of the country’s largest real estate investment trusts, use the award-winning VaultWare check availability and reservation system. VaultWare lets online consumers easily find, reserve, and pre-qualify for an available apartment instantly to deliver apartment management companies the highest-qualified prospects possible. PadZing.com, an apartment market trends division by Realty DataTrust, gives apartment owners, marketing executives, and apartment brokers vacancy and rental rate data to help create forecasts, compile customized data trends per geographic region, and analyze trend data to make daily business decisions. To learn more about Realty DataTrust, visit the company's website at www.realtydatatrust.com.