Top Ten VaultWare Powered Apartment Search Websites in Fourth Quarter 2010

February 8, 2011, Scottsdale, AZ -- Apartment marketing and leasing software provider VaultWare™ today released its quarterly list of the top ten most popular apartment search websites powered by the VaultWare online apartment availability and reservation system during the fourth quarter of 2010. The list highlights the top performing apartment Internet Listing Services based on the number of renters that check specific apartment availability, indicating a higher level of interest in the property.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.

VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q4 2010 Based on prospective renters checking apartment availability
Q4 2010 Rank	Q3 2010 Rank	Q4 2009 Rank	Website*	Availability Searches Per Property
1   -	1	2	Craigslist.org	186.1
2   -	2	1	Rent.com	155.2
3   -	3	3	Apartments.com	119.7
4   -	4	5	ForRent.com	75.0
5   -	5	8	Move.com	55.5
6 -	6	7	ApartmentFinder.com	40.2
7 -	7	9	ApartmentGuide.com	25.1
8 -	8	10	MyNewPlace.com	21.6
9 ↑	NR	NR	Google Maps	12.3
10 ↓	9	NR	ApartmentSearch.com	7.9
			Total	698.5

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

VaultWare Launches Free Property Website Program for the Apartment Industry

February 1, 2011, Scottsdale, AZ -– Apartment marketing and leasing solution provider VaultWare today officially launched VaultWare Places, a new program that will allow every apartment community in the United States to have a dedicated website at no cost. Property managers and owners can use the self-service site to quickly and easily create a professionally designed website in three simple steps. No technical knowledge is needed to build a VaultWare Places website. Users can customize their favorite design, enter their content and have a fully-functional, high-quality property website in a matter of minutes.

Since 2003, VaultWare has been a consistent multifamily industry innovator. Services that have shaped the industry include the first and most popular online apartment reservation system, the first mobile leasing solution and the first iPad apartment leasing tool. VaultWare is once again changing the way apartments are marketed and leased with the first and only, free apartment website platform.

“Apartment communities are needlessly spending hundreds of dollars per month for a property website and many of those sites don’t even work for today’s smartphone and iPad users,” said Mike Cornell, President of VaultWare. “A VaultWare Places website provides a free, search-engine friendly site that can plug-in numerous powerful leasing features for a fraction of what the property manager is currently spending on their website alone.”

VaultWare Places provides limitless design combinations by offering various layout options and a selection of pre-defined and customizable color palettes to compliment the property’s branding. An easy-to-use content management system designed specifically for apartment communities ensures all critical information is included in the website such as photo galleries, floor plan details, pricing and social media links. Property managers have the ability to use their existing property website address (domain name) and can even set up Google Analytics to track visitors to their VaultWare Places site.

The open platform architecture of VaultWare Places allows for the seamless integration with VaultWare’s suite of online marketing and leasing solutions, as well as third-party service providers such as RentPayment’s online rent payments or the online rental application from Blue Moon, the exclusive distributor of the official lease forms of the National Apartment Association.

Multifamily property managers and owners can visit the self-service website now at www.VaultWarePlaces.com to quickly and easily create their free, professional property website.

Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com

Easily post ads on Craigslist with VaultWare

Craigslist Posting Tool Now Included with the VaultWare Reservation System

Since we introduced the ability to insert VaultWare Check Availability links into your Craigslist ads, the classified-listing site has driven record amounts of quality traffic to the VaultWare reservation system. Today we’re making it even easier to post your ads on Craigslist with our free Craigslist Posting Tool! The Craigslist Posting Tool: Leverages the VaultWare central content manager. Automatically inserts VaultWare availability links into your postings. Create property ads or promote a specific floor plan! Provides option for an HTML or text-based ad design Features robust posting reports: Posting activity by day of week and hour of day Posting activity by ad title Gives staff that is responsible for multiple properties the ability to easily post for each property they are assigned to. The posting tool can be accessed in the VaultWare Control Panel by clicking on “Craigslist and Social Media.” Watch this video to learn how to use the posting tool or contact us today to setup an online demo! Note: Craigslist specific “Check Availability” links are now accessed in the VaultWare Control Panel by clicking on “Craigslist and Social Media” and clicking the “Get Links” button.

Independent Study Reveals That VaultWare Increases Leases by 31%

Based on a study conducted by MyNewPlace.com using their pay-per-lease matching program, Lease Match, the number of signed leases received each month increases by 31% for properties using the VaultWare Online Apartment Reservation System.

Based on multi-month A/B test consisting of 119 properties

How does VaultWare improve your lease volume? By giving your potential residents what they want, when they need it, so they can make an informed decision about their new home!

VaultWare:

• Keeps the content and pricing on your online ads, your website and your mobile website updated automatically
• Lets prospects view your current availability and begin the leasing process online
• Delivers pre-qualified reservations for specific, available units
• And much, much more!

Contact us now to setup an online demo and discover why over 150 property management companies won't market their apartments online without VaultWare!

For more information on the MyNewPlace.com Lease Match program visit http://www.mynewplace.com/manager/lm-contact or contact MyNewPlace at clientservices@mynewplace.com or call 800.597.6510.

VaultWare Announces Free Property Website Program for the Apartment Industry

SCOTTSDALE, Ariz. Nov. 14, 2010 -- Apartment marketing and leasing software provider VaultWare today announced a new program that will allow every apartment community in the United States to have a dedicated property website at no cost. The VaultWare Places program will officially launch in January 2011. On that date, multifamily property managers and owners can visit the self-service site at www.VaultWarePlaces.com and follow several simple steps to quickly and easily create their professionally designed website. The VaultWare Places property websites are built specifically for the apartment industry with a focus on leasing apartments and a platform that offers the ability to easily add on value-added features such as mobile capability and apartment reservation functionality among others.

"VaultWare recognizes that a quality, consumer-centric property website is the cornerstone of any successful marketing plan," said Mike Mueller, CEO of Realty DataTrust. "In 2011, we will ensure that every apartment community - regardless of size, grade or budget - is able to cater to online apartment hunters with a highly-effective property website that puts the focus on the apartment shopper's needs, in turn driving more leases."

In most cases, property managers capitalizing on the VaultWare Places program will save hundreds of dollars per month currently being spent on each of their current property websites. These savings can then be reallocated to other marketing and leasing tools that increase the functionality and effectiveness of the VaultWare Places website. In other cases, property managers without a website will finally be able to have a sufficient web presence without the initial and on-going costs.

Initially VaultWare Places will boast multiple templates with various pre-defined color schemes to compliment the property's brand, as well as a content management system designed specifically for managing apartment marketing content. Property managers and owners will appreciate the open architecture of the platform that makes possible the seamless integration with VaultWare's suite of online marketing and leasing solutions, as well as third-party service providers of their choosing such as RentPayment's online rent payments.

Property managers interested in a sneak peak and/or taking advantage of the VaultWare Places program should visit www.VaultWarePlaces.com now to sign up to receive immediate notice of the public availability of the program.

Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com

VaultWare Reservation System Now Available to All Property Managers!

VaultWare Direct makes online leasing accessible to properties regardless of property management system

We are thrilled to announce that the ability to use our industry-leading, online apartment availability and reservation system no longer requires your properties to use one of the major property management systems. In fact, you don’t have to be using a property management system at all! Regardless if you use Quickbooks, a spreadsheet or a proprietary system to manage your property, you can now promote and lease your available inventory online just like your competitors.

VaultWare Direct boasts all the benefits of the standard VaultWare Reservation System, including:

• Eliminates the need to constantly update current rental rates on your online ads. Just do it once directly in VaultWare!
• Promotes your available inventory to online apartment hunters.
• Encourages shoppers to take action and reserve specific available apartments.
• Improves lead quality so you can focus on serious prospects and lease more apartments.
• Optional pre-qualification feature doubles your lease conversion rate.
• And so much more…

Getting started with VaultWare Direct is easy. All we need is a simple spreadsheet that includes your inventory and we'll get you started. Then we will give you a single, simple screen to manage your available apartment inventory and rents. Contact us today to schedule an online demo and discover how the VaultWare Reservation System can immediately enhance your marketing efforts and start bringing your property's the industry’s highest qualified leads.

Newly Enhanced: Completely Customizable Online Rental Application

Streamline leasing with VaultWare’s free online rental application

It’s time to toss your cumbersome, old-school PDF version or inflexible online rental application! Our newly enhanced online rental application is fully customizable so you can perfectly replicate your paper application.

The VaultWare Online Rental Application gives you complete control:

• Flexible layout, completely customizable
• Create and move fields anywhere you want them
• Add or remove new pages to accommodate your data collection requirements
• Include policy, terms and conditions text anywhere you want and require that applicants acknowledge those policies
• Link to your application from VaultWare, your website, ads, email, Craigslist, anywhere!

And if you use RentPayment, PropertyBridge or Resident ePay, you can collect the application fee when prospects submit their application. Did we mention the VaultWare Rental Application is completely free and only available to VaultWare Reservation System customers? Contact us now to learn more about the online rental application included with the VaultWare Reservation System or any of our robust line of highly-effective apartment marketing and leasing solutions.

October 21, 2010, Scottsdale, AZ -- Realty DataTrust, maker of the VaultWare™ complete apartment marketing and leasing solution, including the multifamily industry’s original online apartment availability and reservation system, today released its quarterly list of the top ten most popular apartment search websites powered by VaultWare during the third quarter of 2010.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. On average, over one million people per month have used VaultWare to check availability in 2010. This has resulted in the average VaultWare-powered property experiencing 395 check availability sessions per month.

The rankings are notably unchanged from Q2 2010. However, Oodle.com entered the top 10 for the first time further supporting the role of non-traditional online advertising sites as growing traffic sources for apartment managers and owners. Craigslist retains its position at the top of the ranking with the classified ad site generating 265.6 availability searches per property in the 3rd quarter. Continuing its reign as the top traffic producing traditional Internet Listing Service, Rent.com delivered 204.8 check availability sessions per property.

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q3 2010 Based on prospective renters checking apartment availability
Q3 2010 Rank	Q2 2009 Rank	Q3 2009 Rank	Website*	Availability Searches Per Property
1   -	1	6	Craigslist.org	265.6
2   -	2	1	Rent.com	204.8
3   -	3	3	Apartments.com	139.3
4   -	4	4	ForRent.com	89.8
5   -	5	8	Move.com	79.9
6 -	6	7	ApartmentFinder.com	55.7
7 ↑	8	9	ApartmentGuide.com	36.0
8 ↑	9	10	MyNewPlace.com	21.4
9 ↑	10	NR	ApartmentSearch.com	10.2
10 ↑	NR	NR	Oodle.com	7.6
			Total	910.3

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

VaultWare Mobile Websites Enhanced for Newest Smartphones

With new smartphone models and updates to mobile operating systems being released seemingly everyday, we proactively test our mobile websites to ensure our customers are providing the best mobile renting experience possible to their potential residents. With more and more phones adopting HTML5 compatibility, we’ve created a newly-redesigned mobile website template that takes advantage of the many of the benefits HTML5 provides.

Beginning October 21st we’ll be rolling out this new enhanced mobile website to all of our customers free-of-charge! As for the old mobile template? It will continue to be served up automatically to older smartphone models that can’t handle the new bells and whistles in the new mobile template. You might say it’s the best of both mobile worlds!

Here are some of the more notable, shiny new features we’re building into your mobile website:

• Mobile Beautification - All of the apartment marketing solutions we make -- online leasing, mobile and property websites, iPad Leasing Tablets to name a few -- are built around one core philosophy, “Make leasing easy.” From larger pictures to easily recognizable icons to slick AJAX navigation, the new design provides a superior mobile renting experience to your customers.

• Custom Buttons - Do you have a third-party mobile site you’d like to link to like RentPayment’s mobile payment portal? We can now add a custom linked button to your mobile website.

• Mobile Management Company Portal - We’ve added city-level search capabilities to the mobile management company portal so locating a property in cities where you have multiple properties is easier for your potential residents.

Check out an example of the new mobile template. We expect everyone to be on the new template by the end of the month. To see a preview of what your property looks like on the new template please contact your Account Manager.

If you would like to learn more about our mobile website solution for apartments connect with a sales representative.

5 Reasons Your Apartment Community Needs a Mobile Website

1. Your Customers Are Already Mobile
   It was just a few years ago that having a website for your property was optional. Today you wouldn’t dream of marketing and leasing apartments without one! More than 57.8 million American consumers (and growing) are accessing the web via mobile devices every day. In the multifamily space, mobile traffic to apartment websites increased 74% per property in the last 6 months alone according to VaultWare mobile site analytics. If you aren’t providing a quality mobile experience to your customers you’re already behind the curve.
2. The Mobile Web Will Surpass Desktop Web Use Within 5 Years
   Mobile web usage is growing at a significantly faster rate than the traditional web with most analysts predicting that in just 5 years mobile web usage will overtake desktop web usage. Quantcast reports that last year the mobile web grew 110%. Are you prepared for more than half of your website users to visit your website on a 3-inch screen? (It’s a good idea to take a minute and check out what your site looks like on your smartphone before reading further.)
3. Balloons and Directionals Can’t Beat GPS
   If you want that apartment hunter down the street to find you, you can try balloons, directionals and sign-spinners, or you can make it easy for them to find you on their Blackberry! Smartphone GPS technology has become an integral piece of the mobile web that your mobile website must take advantage of. From automatically identifying the communities closest to a potential resident’s current location, to turn-by-turn routing and directions, properly implemented GPS features in your mobile website can be an apartment manager’s best friend.
4. Smartphones Are Considered Important Tool in Making Purchasing Decisions
   More and more, consumers are using their mobile devices to aide them in purchasing decisions and to make purchases. A study by AT&T and Demandware Inc. found that almost 1/4 of retail shoppers use their phone while in a store to competitively price shop an item and 60% ranked the ability to check product availability as important to very important. While only 15% of consumers have used their mobile devices to make purchases, the mobile purchasing trend is expected to increase dramatically as mobile network speed, screen resolutions and perhaps most importantly, website usability improve.
5. Google Cares About Mobile
   Google knows the difference between content designed for mobile use and traditional desktop computing. That means that any SEO you are doing for the traditional desktop web isn’t doing much good on the mobile web. If you aren’t presenting mobile optimized content, Google isn’t going to send you any mobile traffic. But rest assured your competitor appreciates the extra traffic you’re giving them!

VaultWare Mobile Websites are a cost-effective and easy-to-implement solution for apartment managers ready to capitalize on the mobile demographic. They work seamlessly with your existing website, are compatible with all major mobile platforms and require little to no development costs. With mobile demand for current apartment availability increasing 73% and mobile apartment reservations increasing by 67% since February 2010, we highly recommend combining the VaultWare Mobile Reservation System with your mobile website and taking advantage of automatic rate updates, industry-leading availability and reservation functionality and centralized content management for your online ads, website, mobile, Craigslist and social media.

Contact VaultWare today to learn more or to schedule an online demo.