Thursday, April 22, 2010

Top Ten VaultWare Powered Apartment Search Websites in First Quarter 2010

April 22, 2010, Scottsdale, AZ -- Realty DataTrust, makers of VaultWare™, the multifamily industry's original online apartment availability and reservation system, today released their quarterly list of the top ten most popular apartment search websites powered by VaultWare during the first quarter of 2010.

VaultWare integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. Research shows that checking availability is typically the first step in the rental process after viewing general information about the property.

A property advertising on these top ten Internet Listing Services throughout the first quarter of 2010 would have had 965 prospective renters check the property's current availability – up from 889 prospective renters in Q4 2009.

The growing significance of non-traditional apartment search sites is evident in the Q1 rankings. Google Maps made the top ten list for the first time at the 10th ranked position, joining another non-traditional apartment search site, Craigslist. Craigslist continues its ascent to the top of the rankings after making its initial appearance at the number 6 position in Q3 of 2009. For the month of March, Craigslist had the highest availability searches per property of any VaultWare powered website.


Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q1 2010

Based on prospective renters checking apartment availability

Q1
2010 Rank
Q4
2009 Rank
Q1
2009 Rank
Website* Availability Searches
Per Property
1   -

1

1

Rent.com

224.4

2   -

2

NR

Craigslist.org

168.3

3   -

3

3

Apartments.com

154.2

4   -

4

2

4walls.us

104.1

5   -

5

4

ForRent.com

71.6

6 ↑

7

7

ApartmentFinder.com

54.9

7 ↑

8

8

Move.com

52.0

8 ↑

9

5

ApartmentGuide.com

28.0

9 ↑

10

10

MyNewPlace.com

17.7

10 ↑

NR

NR

Google Maps

10.9

 

Total

964.8

*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

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