VaultWare integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. Research shows that checking availability is typically the first step in the rental process after viewing general information about the property.
A property advertising on these top ten Internet Listing Services throughout the first quarter of 2010 would have had 965 prospective renters check the property's current availability – up from 889 prospective renters in Q4 2009.
The growing significance of non-traditional apartment search sites is evident in the Q1 rankings. Google Maps made the top ten list for the first time at the 10th ranked position, joining another non-traditional apartment search site, Craigslist. Craigslist continues its ascent to the top of the rankings after making its initial appearance at the number 6 position in Q3 of 2009. For the month of March, Craigslist had the highest availability searches per property of any VaultWare powered website.
Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q1 2010Based on prospective renters checking apartment availability |
|||||
Q1 2010 Rank |
Q4 2009 Rank |
Q1 2009 Rank |
Website* | Availability Searches Per Property |
|
1 - | 1 |
1 |
Rent.com |
224.4 |
|
2 - | 2 |
NR |
Craigslist.org |
168.3 |
|
3 - | 3 |
3 |
Apartments.com |
154.2 |
|
4 - | 4 |
2 |
4walls.us |
104.1 |
|
5 - | 5 |
4 |
ForRent.com |
71.6 |
|
6 ↑ | 7 |
7 |
ApartmentFinder.com |
54.9 |
|
7 ↑ | 8 |
8 |
Move.com |
52.0 |
|
8 ↑ | 9 |
5 |
ApartmentGuide.com |
28.0 |
|
9 ↑ | 10 |
10 |
MyNewPlace.com |
17.7 |
|
10 ↑ | NR |
NR |
Google Maps |
10.9 |
|
Total |
964.8 |
*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.
For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.
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