October 21, 2010, Scottsdale, AZ -- Realty DataTrust, maker of the VaultWare™ complete apartment marketing and leasing solution, including the multifamily industry’s original online apartment availability and reservation system, today released its quarterly list of the top ten most popular apartment search websites powered by VaultWare during the third quarter of 2010.
The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and pre-qualify instantly online. On average, over one million people per month have used VaultWare to check availability in 2010. This has resulted in the average VaultWare-powered property experiencing 395 check availability sessions per month.
The rankings are notably unchanged from Q2 2010. However, Oodle.com entered the top 10 for the first time further supporting the role of non-traditional online advertising sites as growing traffic sources for apartment managers and owners. Craigslist retains its position at the top of the ranking with the classified ad site generating 265.6 availability searches per property in the 3rd quarter. Continuing its reign as the top traffic producing traditional Internet Listing Service, Rent.com delivered 204.8 check availability sessions per property.
Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q3 2010Based on prospective renters checking apartment availability |
|||||
Q3 2010 Rank |
Q2 2009 Rank |
Q3 2009 Rank |
Website* | Availability Searches Per Property |
|
1 - | 1 |
6 |
Craigslist.org |
265.6 |
|
2 - | 2 |
1 |
Rent.com |
204.8 |
|
3 - | 3 |
3 |
Apartments.com |
139.3 |
|
4 - | 4 |
4 |
ForRent.com |
89.8 |
|
5 - | 5 |
8 |
Move.com |
79.9 |
|
6 - | 6 |
7 |
ApartmentFinder.com |
55.7 |
|
7 ↑ | 8 |
9 |
ApartmentGuide.com |
36.0 |
|
8 ↑ | 9 |
10 |
MyNewPlace.com |
21.4 |
|
9 ↑ | 10 |
NR |
ApartmentSearch.com |
10.2 |
|
10 ↑ | NR |
NR |
Oodle.com |
7.6 |
|
Total |
910.3 |
*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.
For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.
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