The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.
VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.
Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q4 2010Based on prospective renters checking apartment availability | |||||
Q4 2010 Rank | Q3 2010 Rank | Q4 2009 Rank | Website* | Availability Searches Per Property | |
1 - | 1 | 2 | Craigslist.org | 186.1 | |
2 - | 2 | 1 | Rent.com | 155.2 | |
3 - | 3 | 3 | Apartments.com | 119.7 | |
4 - | 4 | 5 | ForRent.com | 75.0 | |
5 - | 5 | 8 | Move.com | 55.5 | |
6 - | 6 | 7 | ApartmentFinder.com | 40.2 | |
7 - | 7 | 9 | ApartmentGuide.com | 25.1 | |
8 - | 8 | 10 | MyNewPlace.com | 21.6 | |
9 ↑ | NR | NR | Google Maps | 12.3 | |
10 ↓ | 9 | NR | ApartmentSearch.com | 7.9 | |
Total | 698.5 |
For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.
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