Tuesday, February 8, 2011

Top Ten VaultWare Powered Apartment Search Websites in Fourth Quarter 2010

February 8, 2011, Scottsdale, AZ -- Apartment marketing and leasing software provider VaultWare™ today released its quarterly list of the top ten most popular apartment search websites powered by the VaultWare online apartment availability and reservation system during the fourth quarter of 2010. The list highlights the top performing apartment Internet Listing Services based on the number of renters that check specific apartment availability, indicating a higher level of interest in the property.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month used VaultWare to check availability in 2010.

VaultWare availability searches per property diminished during the months of October through December, reflecting the typical seasonal trend in multifamily leasing. The ranking remained mostly unchanged from Q3 2010 with Craigslist retaining its position at the top with the classified ad site generating 186.1 availability searches per property in the 4th quarter. Although Google recently announced plans to drop real estate listings from its Maps product, Google Maps reentered the ranking last quarter with 12.3 availability searches per property.



Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q4 2010

Based on prospective renters checking apartment availability

Q4
2010 Rank
Q3
2010 Rank
Q4
2009 Rank
Website*Availability Searches
Per Property
1   -12Craigslist.org186.1
2   -21Rent.com155.2
3   -33Apartments.com119.7
4   -45ForRent.com75.0
5   -58Move.com55.5
6 -67ApartmentFinder.com40.2
7 -79ApartmentGuide.com25.1
8 -810MyNewPlace.com21.6
9 ↑NRNRGoogle Maps12.3
10 ↓9NRApartmentSearch.com7.9
Total698.5
*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index which enables multifamily professionals to benchmark their individual property or their portfolios’ online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

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